Booking Holdings Inc. Profit Margin
Data as of June 01, 2026
Profit Margin (TTM)
22.2%
Revenue (TTM)
$27.69B
Sector
Consumer Cyclical
Ticker
BKNG
How It's Calculated
What This Means
Booking Holdings Inc.'s profit margin of 22.2% is solid for many industries, though norms vary widely in Consumer Cyclical.
About Booking Holdings Inc.
Booking Holdings Inc. (BKNG) operates in the Consumer Cyclical sector, specifically in Travel Services. With a market capitalization of about $129.74B, it ranks as a large-cap stock — a major established company.
Shares recently traded near $167.43, within a 52-week range of $150.14 to $233.58 (-28.3% from the high, +11.5% from the low). Beta of 1.10 is broadly in line with typical market sensitivity.
Trailing profit margin is about 22.2%, signaling a solid profit margin for its industry.
Understanding This Metric
Profit margin connects income-statement quality to valuation. For Booking Holdings Inc., trailing margin summarizes how much revenue converts to net profit after costs. In Consumer Cyclical, margins differ by business model — software and services often run higher margins than capital-intensive industries. Track margin trends across quarters; a stable or improving margin can support earnings durability, while sharp declines may warrant deeper review of guidance and competition.
Using This Number in Practice
At about 22.2% trailing profit margin, Booking Holdings Inc. (BKNG) suggests strong pricing power or cost discipline versus many large-cap peers. For large revenue bases, even a one-point margin move can shift earnings materially, so trend matters as much as the spot reading.
When comparing BKNG to alternatives, combine margin with return on equity, revenue growth, and valuation. Use our margin calculator for scenario work, and browse the BKNG metrics hub plus sector peers in the comparison section above.
Sector Comparison
Among Consumer Cyclical names on our S&P 100 coverage, Booking Holdings Inc.'s profit margin of 22.2% can be compared with peers such as AMZN (12.2%), TSLA (3.9%), MCD (31.6%). Sector context helps interpretation, but each company's growth profile and balance sheet differ — use multiple metrics before drawing conclusions. View all Consumer Cyclical stocks.
Key Takeaways
- BKNG is grouped in the Consumer Cyclical sector for peer comparisons.
- Recent beta of 1.10 suggests higher-than-market price sensitivity.
- Trailing profit margin of 22.2% provides context for how much earnings support the headline multiple.
Related Tools & Guides
Explore calculators and guides connected to this metric, or view all metrics for BKNG.
Other BKNG Metrics
Frequently Asked Questions
What is BKNG's profit margin?
Trailing profit margin measures net income as a percent of revenue. Booking Holdings Inc.'s margin is about 22.2% on this snapshot — higher margins often support stronger valuation multiples in Consumer Cyclical.
Is 22.2% strong for Consumer Cyclical?
Peers in Consumer Cyclical such as MCD (31.6%), AMZN (12.2%), LOW (7.5%) help benchmark BKNG's 22.2%. Margins vary by sub-industry and accounting cycle.
How often is profit margin updated?
Margins update after quarterly earnings; price-only fields refresh on trading days. Data as of June 01, 2026.
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